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Pacifica Radio Consolidates Audience Diversity and Growth
BERKELEY, (Sept. 29) The weekly audience of the five
station Pacifica Radio network remained near record highs,
according to Arbitron estimates released by Pacifica this
week.
The total weekly audience listening to Pacifica in the network's
five metro areas increased from 849,000 in winter 2004 to
931,000 in spring 2004, according to Arbitron estimates.
Pacifica continues to be a leader in serving diverse communities
nationwide. Overall, Pacifica's estimated audience is 13 percent
Hispanic and 21 percent Black in the spring 04 metro area
survey, according to Arbitron estimates. Arbitron does not
provide to Pacifica audience estimates for other ethnic or
racial groups.
Meanwhile, a second report from a non-profit public radio
research group shows Pacifica stations rising in the ranks
of the nation's largest public radio stations.
Pacifica station WBAI 99.5
FM in New York jumped two spots from #27 in winter 04
to #25 in the spring 04 rankings of the nation's largest public
radio stations, according to the Radio Research Consortium,
Inc., an independent, not-for-profit research group that provides
audience data to non-commercial radio stations.
And Pacifica station KPFK
90.7 FM in Los Angeles climbed from #29 to #28, according
to the Radio Research Consortium's ranking which are based
on weekly metro Arbitron estimates.
"The spring 2004 numbers show the network is consolidating
its recent gains and overall trend for the network remains
positive," said Dan Coughlin, Executive Director of Pacifica
Radio.
Between spring 2001 and spring 2004, Pacifica's total
weekly audience in the five station metro survey areas grew
from 795,000 to 931,000, according to Arbitron estimates.
(The network does not have Arbitrons for the period fall 2001
to spring 2003.)
In the latest survey period, Pacifica station KPFA
94.1FM in Berkeley registered its highest ever Arbitron
estimate, reaching 202,000 weekly listeners in the San Francisco
metro area.
KPFK 90.7FM in Los Angeles and WBAI 94.1FM in New York City
also led the network's gains in the winter-spring 2004
period. Arbitron estimates that each station's audience
is at or near historic highs.
Weekly audience estimates for WBAI 99.5 FM increased from
206,000 to 243,000 between the winter and the spring. KPFK
90.7 FM audience estimates jumped from 193,000 to 206,000
in the same period.
Pacifica station KPFT 90.1
FM in Houston increased from 105,000 to 110,000 during
the period. WPFW 89.3 FM
in Washington, DC, dropped from a record audience high of
207,000 in winter 2004 to 180,000 in spring 2004.
Founded in 1949, Pacifica Radio's mission
is to engage in any activity that shall contribute to a lasting
understanding between nations and between the individuals
of all nations, races, creeds and colors.
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